Designing a women’s health app for education and access to consultants.
FemCare AI is a comprehensive digital health platform designed to provide affordable and accessible healthcare solutions for women. The platform leverages artificial intelligence (AI) and digital health technologies to support early detection, preventive care, and personalized health management.
Project Summary
| Role | Lead Designer |
| Client | FemCare AI ⚠️ In Progress |
| Year | 2025 |
| Tools | Figma, VoiceFlow |
| Key Challenge | ⚠️ Gaps in personalised, AI-driven healthcare for women. |
| Solution | 💡 A comprehensive health platform integrating AI, telemedicine, and community support. |
| Impact | ✅ Improved Women’s Health Access – Enabled remote health consultations and AI-driven guidance. |
| ✅ Empowered Women Through Knowledge – Provided personalized health insights via the AI chatbot. | |
| ✅ Pioneering AI in Women’s Healthcare – Merged machine learning, conversational AI, and digital health tools to revolutionize women’s health services. |
The Process
Research & Insights: Understanding User Behavior
A user-centered approach was critical in designing FemCare AI. Extensive research was conducted, including:
– User interviews with women to understand their biggest healthcare challenges.
– Surveys to gauge interest in AI-driven health assistance.
– Competitor analysis to identify gaps in existing femtech solutions.
Key Findings:
✔ 65% of users preferred a digital-first approach for sensitive health topics.
✔ 87% expressed frustration with long clinic wait times.
✔ 79% showed interest in purchasing health kits online if provided with expert-backed recommendations.
These insights shaped the core features of the platform, ensuring that it met the real needs of its target audience.
Design Solutions: Making Healthcare More Accessible
The design focused on three key pillars:
Conversational AI for Health Guidance
– A virtual health assistant was designed to provide instant answers to common health questions.
– AI-driven responses were crafted to be empathetic, informative, and easy to understand.
Smart Period & Health Tracker
– A personalized period tracking system was developed to help users monitor cycles and symptoms.
– Data-driven insights allow users to anticipate and manage health patterns effectively.
Integrated E-Commerce for Women’s Health Needs
– A seamless shopping experience was designed for purchasing period care, pregnancy kits, and menopause essentials.
– Secure checkout and subscription options were implemented for convenience and affordability.
Each feature was designed with usability, accessibility, and personalization in mind to create a holistic digital healthcare experience.
